Derbion set to welcome global retailer MINISO.

Leading Midlands’ retail and leisure destination, Derbion, has announced that global lifestyle brand, MINISO, is set to open next month

Published on 25/10/2023

Located on Level 1, near Frasers, the new MINISO store will offer shoppers the chance to discover a full range of high-quality and innovative products including toys, homeware, accessories, tech, stationery, snacks, health and beauty – all for great value.

From trendy fashion accessories and stylish homeware to innovative gadgets and quirky stationery, MINISO provides a touch of fun to everyday life. The global retailer has stores in more than 100 countries worldwide, and its new Derbion space marks MINISO’s 24th opening in the UK.

Work to transform the store has already begun, with doors set to officially open on Friday 17 November at 12pm. To mark the opening, several activities are planned to take place, including a Meet and Greet with MINISO’s mascot PenPen, a high-energy drumming performance and gifts (worth over £25) with purchases for the first 150 customers*.

The announcement follows a string of recent openings at Derbion, including Yankee Candle, TUI, Villa Express, and Asian street food brand, Chi, with luxury beauty name Rituals also set to open at the shopping destination over the coming weeks.

Beth McDonald, Managing Director of Derbion, commented: “The arrival of MINISO will provide our shoppers with the opportunity to discover the much-loved, family lifestyle retailer’s array of desirable and affordable products, and further strengthen Derbion’s diverse retail mix and offering.

“The MINISO brand and product offer is a fantastic fit for our visitors, and we’re confident that the new store will be very popular - especially with families and young adult shoppers.

“MINISO will provide a wide range of great everyday items at great value, and will the perfect place to visit for Christmas gifting throughout the festive period. We’re looking forward to announcing the brand’s exciting grand opening plans soon, which includes exclusive giveaways and store entertainment.” 

Saad Usman, Chief Operating Officer at MINISO UK, said: “We are delighted to announce the upcoming opening of MINISO’s 24th store in the UK and bring the MINISO joy to Derbion. We take immense pride in presenting a diverse array of top-quality products, featuring exclusive collections from cherished brands such as Sanrio and Disney. As we expand, our goal is to continue to spread joy and inspire UK consumers to treat themselves with everyday affordable luxuries and a novel shopping experience.”

For more information on Derbion, please visit, and for further details on MINISO, head to

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Derbion offers a very attractive and high-quality environment, home to over 150 brands, including Next, Zara, H&M, M&S, Hobbs, Hugo Boss, Whistles and Lush.

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Derbion set to welcome global retailer MINISO.

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