Popeyes® UK Achieves 12-hour, Record-breaking Opening Day Queue At Derbion.
It was a huge success.
The US fried chicken brand officially opened its doors within Derbion’s Food Terrace on Level 2 from 11am on Saturday 22nd October, however eager chicken fans were queuing from a record-breaking 10.30pm on Friday 21st October to be in with a chance of winning free Chicken Sandwiches for a whole year.
What’s more, Popeyes® UK sold over 1,000 of its famed Chicken Sandwiches – which ‘broke the internet’ when launched in the US – on its opening day at Derbion.
The first three customers, who had queued throughout the night, won free Chicken Sandwiches for a whole year*, while the first 50 guests received a free Chicken Sandwich and official Popeyes® UK merchandise.
Adam Tamsett, Centre Director of Derbion, said:
“We’re thrilled that Popeyes® UK has opened so successfully at Derbion within our newly refreshed Food Terrace. They will be joined by other new exciting brands, including Burger & Sauce, opening before the end of the year and into early 2023.”
Tom Crowley, CEO of Popeyes® UK, commented:
“We’re pleased that our second Midlands location launch day was such a huge success. It was great to see the dedication and passion from the people of Derby on our opening day, and it’s been fantastic to welcome so many chicken fans since we opened in-centre!”
Popeyes® is open daily in Derbion’s Food Terrace from 10.30am – closing times may vary. For more information on Derbion, please visit www.derbion.com, and for more details on Popeyes®, head to www.popeyesuk.com.
*Free Chicken Sandwiches for a year equivalent to 3 classic sandwiches a week for 12 months. Valid at Popeyes UK via online ordering only.
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