Beth Blance joins as Account Director, bringing senior creative and communications experience from award-winning agencies Fabric Social and SocialChain. Nielsen McAllister says her background across B2B PR, social media and influencer activation will help build on the agency’s existing offer.
Beth said: “Nielsen McAllister has a reputation as a B2B agency that delivers outstanding, boundary pushing work for its clients, and when the opportunity to join arose, I knew it was the kind of business I wanted to be a part of. I look forward to building on its already substantial communications offering and helping to drive the business forward.”
Also joining the team is Ellie Smith as an Account Executive, supporting clients across PR and content. Ellie is a University of Birmingham graduate with a BSc in Business Management and an MA in International Security.
Ellie said: “Joining Nielsen McAllister as the agency continues to grow its client base is such an exciting opportunity to learn across a variety of B2B industries. I’m really looking forward to being part of such an experienced team and contributing to client projects.”
Completing the trio is Brooke Townley-Jones, who has joined as a Digital Marketing Apprentice. Nielsen McAllister says the apprenticeship programme has helped a number of PR professionals gain marketing qualifications while developing hands-on experience in the industry.
Brooke said: “This apprenticeship is a fantastic way to kickstart my career following my degree. It’s a unique opportunity to learn new skills in an area I’m passionate about, gain practical experience and start building a career in digital marketing.”
Managing Director Simon Wildash added: “We are delighted to welcome Beth, Ellie and Brooke to the Nielsen McAllister team. As the agency continues to grow, their expertise in B2B PR and communications will strengthen the quality of content we provide to our clients, supporting the ongoing expansion of our portfolio.”
Nielsen McAllister has been a B2B PR agency in Derbyshire for more than 35 years and says the latest appointments leave it well placed to continue its growth into 2026.
For more information, visit the Nielsen McAllister website.