Derby shoppers could win £500 in Golden Ticket Christmas Prize Draw

The free competition launches today (Monday, November 9), with golden tickets now available in shops and businesses across Derby's Cathedral Quarter and St Peters Quarter.

Now in its sixth consecutive year, the festive initiative is organised by the Cathedral Quarter and St Peters Quarter Business Improvement Districts (BIDs), giving shoppers the chance to win a share of £2,000 in shopping vouchers.

Four lucky winners will each receive £500 to spend at businesses within the two BID areas, providing a welcome shopping boost in the new year.

How to enter Derby's Golden Ticket Prize Draw

Taking part couldn't be easier. Shoppers simply need to pick up a golden ticket from a participating business, fill in their details and post it into one of 20 specially designated post boxes located throughout the city centre.

The locations of all participating post boxes can be found on the back of each golden ticket.

Entry is completely free, with a limit of one entry per person.

The competition closes on Saturday, December 19, 2026, with four winners selected at random during the first week of January.

A popular Christmas tradition in Derby

The Golden Ticket Prize Draw has become a much-loved part of Derby's festive celebrations, attracting thousands of entries each year.

More than 4,000 shoppers took part in 2025, making it the competition's most successful year to date.

Gemma Pindard, Deputy BID Manager for both Cathedral Quarter and St Peters Quarter, said:

"The Golden Ticket Prize Draw is hugely popular with shoppers, and we are always pleased to bring it back.

"This is the sixth time we are giving shoppers the chance to win a share of £2,000 and the prize draw opens today. So, the next time you are shopping in Derby, look out for a golden ticket and fill one out."

Supporting Derby's independent shops and businesses

As well as offering shoppers the opportunity to win a fantastic prize, the competition aims to encourage residents and visitors to explore Derby city centre and support local businesses during the busy Christmas shopping season.

Brad Worley, Manager of both BIDs, explained that the initiative is designed to encourage people to shop locally while enjoying everything Derby has to offer over the festive period.

"Our Golden Ticket Prize Draw is always really popular with shoppers, and it sets the tone for all of the other wonderful things that are happening in Derby this Christmas," he said.

"Thousands of people took part in the Golden Ticket Prize Draw last year and it was our record year."

Helen Wathall MBE, Chair of St Peters Quarter BID, also welcomed the return of the competition.

"It is amazing how many people enter the Golden Ticket Prize Draw and I'd like to wish everyone the best of luck. I am personally very pleased that shoppers love it so much and I am sure that finding out you have won a share of £2,000 in January comes as the best news."

Don't miss your chance to win!

Whether you're picking up Christmas presents, browsing Derby's independent shops or enjoying a festive day out in the city centre, keep an eye out for a golden ticket.

With four £500 prizes up for grabs, your next shopping trip could turn into a very rewarding one!

Remember, entries close on Saturday, December 19, so make sure you get your ticket posted in time.